Marketing Basics

Marketing Basics is designed for individuals and small business owners with limited marketing training who are seeking to build a practical, actionable foundation for marketing their business.

This 2-hour workshop guides participants through key concepts, strategies, and tools as they develop a foundational marketing plan for their business, something they can act on immediately and continue to build on as their business grows.

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Eligibility Requirements

  • Must have a business idea

What You’ll Learn:

  • Set clear and achievable marketing goals

  • Identify and better understand your target audience

  • Explore and select the right marketing channels for your business

  • Evaluate the effectiveness of your current marketing efforts

What You’ll Get:

  • A foundational understanding of marketing strategy

  • A customized marketing plan tailored to your business

  • An overview of key marketing channels and tools

  • Follow up support from Ignite’s Business Growth team

Marketing Basics is facilitated by Fauzia Matyas-Jamal, Economic Development Specialist

Start Building your marketing foundation today.

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